Press releases

Stokke® Xplory® – a newborn success

Stokke has been making traditional and children´s furniture since 1932. The Stokke® Xplory® stroller, named “One of the most exiting inventions” by Times magazine, and “Best urban stroller” by Stiftung Warentest, marks new territory for the company.

August/September 2007

The Stokke® Xplory® stroller was launched in 2003. The unique and functional high-seated stroller, popular among an increasing number of parents, has received multiple awards and test winnings (see “facts”) in the competitive market of strollers. The easy handling of height and sitting direction makes the stroller a versatile, comfortable, safe and developing unit for both parents and child.

Continues the Tripp Trapp® tradition

The stroller continues the tradition from the even more famous Stokke® product Tripp Trapp®: Adjustability for kids in all sizes to enjoy life – around town and at the table, and always close to their parents and other grown ups. As with all Stokke products, the needs of the child are prioritized: The design elevates the child to be much closer to the grown ups than traditional strollers on the market, securing good relations through better communication and a feeling of security. Getting away from dust and curious animals are other advantages. Choice of sitting direction and the ability to use the stroller as an adjustable high chair while eating out, is a feature loved by both child and parents. As with Tripp Trapp®, the launch of Stokke® Xplory® established the product as something unique compared to any other stroller at the market, the uniqueness when it comes to shape and function gives Stokke® Xplory®.

Function, fears and fashion

The Stokke® Xplory® has been recognized as a trendy and cool transport device, and linked to several celebrity parents (see “facts”). But it is the comfort, security and functionality that brings home both awards and increasing interest from the “regular” customer. As well as the features on the stroller itself, the growing line of accessories provided for Stokke® Xplory® gives the product that little extra in a vast market: Sleeping bags, mosquito nets, rain covers and blankets comes in a range of colours, and a car seat adaptor makes it possible to attach your car seat to the stroller.

Harmful materials like emollients (phthalates), poly-cyclical aromatic hydrocarbons PACs, and organozinc compounds, are a fear to parents and a risk to health, and are unfortunately still used in many conventional strollers and push chairs today. In the renowned German consumer goods test Stiftung Warentest, Stokke® Xplory® tested best in this area.

The Kind und Jugend fair is the launch platform for the new colours - cream, orange and olive, as an addition to the existing black, red and turquoise, providing many choices for the fashion conscious. The stroller will also have a new fitted sheet in exclusive and comfortable satin for the carry cot.

Stokke® Xplory® facts:

Launched in 2003.
Winner of multiple awards and test, including:
Award for Design Excellence (Norwegian Design Council 2003)
One of the most exciting inventions (Time Magazine 2004)
Product design award (Red Dot GmbH &co 2004)
Innovation award (JPMA 2004)
World of mobile baby innovation award (Kind und Jugend 2005)
Best mumsnet award (Mumsnet 2005)
Best baby and infant product award (Baby Wereld 2006)
Cool Brand (Cool unlimited 2006)
Vip Asia Award (AVING Global news network 2006)
Best urban stroller (Stiftung Warentest 2006)
Only stroller proven to contain no harmful materials (Stiftung Warentest 2006)
Famous for being a “celebrity stroller", used by:
Brad Pitt and Angelina Jolie,
Heidi Klum and Seal
Claudia Schiffer
Courtney Cox
Rachel Weisz
Russel Crowe
Sophie Ellis-Bextor
The Danish Crown prince couple

Stokke facts:

Stokke is a Norwegian based family run manufacturer established in 1932. Georg Stokke, still going strong at the age of 96, started the business. Today his grandson Rune Stokke owns the company and is the chairman of the board.
The motto “In the best interest of your child” stand as a centre of attention of the Stokke product line ranging from the Tripp Trapp® chair, to the Stokke® Xplory® stroller, the Stokke® Sleepi™ bed, the Stokke® Care™ changing table and the Stokke® Keep™ storage system.
Stokke has a world wide distribution, today established with sales representatives and stores in 32 countries.