Email Marketing & CRM Specialist - Germany

As the Email Marketing & CRM Specialist you will be responsible for defining and executing on the CRM and email marketing activation/retention strategy, ensuring effective delivery of email communication, and lead all aspects of the CRM & sales funnel management to achieve revenue targets.


  • Coordinate with website merchandisers, marketing team, category team, and regional teams to plan, design and launch effective email marketing campaigns.
  • Develop and execute email promotional plans and customer retention strategies.
  • Execution of email marketing activities: email campaign set up, email database segmentation, ensuring the right newsletters are sent to the right segments.
  • Develop and maintain an email segmentation and deployment calendar.
  • Develop plans to improve customer acquisition, retention and reactivation through the implementation of online CRM programs.
  • Understand customer behaviors and characteristics to optimize email marketing performance, by analyzing, mining, and reporting on customer data.
  • Design and run email marketing campaigns with A/B testing.
  • Proactively monitor email marketing KPIs (open rates, click-through rates, conversion rates, etc.) and continuously improve email marketing campaigns.
  • Manage the sales funnel and improve conversions at each stage: new lead >> active lead >> first time customer >> repeat customer >> VIP customer.
  • Regularly analyze data to develop actionable hypotheses and conclusions.
  • Create weekly and monthly reports for CRM activities, detailing your findings and then communicate those insights to senior stakeholders.


  • 5+ years online marketing experience, specifically email marketing & CRM involving customer segmentation, activation and retention.
  • Excellent understanding of direct marketing best practices and analytics.
  • Ability to develop and implement retention marketing strategies and assess marketing performance
  • Strong analytical skills and ability to draw on analysis and formulate solutions.
  • Knowledge of evaluating marketing and commercial ROI, conversion funnel analysis and optimization. Knowledge of Google Analytics is a plus.
  • Experience with Salesforce CRM and Marketing Cloud is a big plus.
  • A healthy blend of analytical and creative skills, with a strong bias towards getting stuff done.
  • High levels of accuracy and attention to detail are essential.
  • Must have the ability to work under pressure and work to deadlines.
  • Ability to work with minimal guidance and demonstrate self-starter qualities. 
  • Excellent English communication (verbal and written).

Why join Stokke?

  • Be a part of a company that creates sustainable premium products for children.
  • If you want to commit to create high quality products, designed for children and generations to come, we want you to be a part of our team!
  • Work with passionate, smart and focused colleagues across the world.
  • Get exposure to various career opportunities within the organization.

The position will be based in Sindelfingen (Stuttgart).


Apply Now!

Send your CV and Cover Letter by email to with the subject line "Email & CRM Specialist" and state why you believe you're best suited for the job. We are looking to hire immediately. Learn more about Stokke via our website: