CEO of Stokke since 2019
Jacob Kragh, Chief Executive Officer
“We were born out of a tradition where the company culture is also about an informal, low sense of hierarchy. The best idea can come from anybody in the company.”
“Be extremely clear about your company’s identity. Understand what its real purpose in this world. If you lose this focus, a company can lose its way.”
ESG and Sustainability
“We have a unique opportunity and an obligation with social sustainability. We need to ensure that childhood development continues to be something that consumers and policymakers take seriously because early childhood development is the most critical path in a child’s life to set them up for success in the future.”
The Digitalization Challenge
“We just need to ensure that we’re constantly at the forefront of how we best engage the shoppers, whether that’s on platforms like Instagram, third party platforms or whether it’s standard brick and mortar retailers and their platforms.”.
- CEO, 2019 - present.
- SVP, General Manager (China) 2015 - 2018
- President, Lego Education 2010 - 2015
- Senior Marketing Director 2005 –2010
- Various roles 1997 –2005
Education & Personal Life
Jacob holds an MS degree in Business Administration and has studied at the University of Arhus, Denmark as well as at Universitá degli Studi in Bologna, Italy. He has studied and worked in his native Denmark, China, the US, Italy, and Switzerland. A self-professed “sports geek”, he lives in Copenhagen, Denmark with his wife and two children.