Evolution of the Stokke® Brand. Our journey from 1932 - 2014 A new milestone in the Stokke® Brand Evolution takes place October 10th when we proudly launch our Stokke® icon. The icon will be a great asset in further strengthening our visual identity while continuing to develop Stokke® as a sustainable global brand. Our icon has been inspired by the overwhelming feeling of love and care that we have for our children from the first moment, a love and connection that lasts a lifetime. The icon encompasses all that this remarkable relationship entails and all that our brand represents - a connection like no other.