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ALEX: It is exciting to create something together with your child using your hands, not knowing exactly what will come out of it. To sit down around the kitchen table and do crafts together is enjoyable for the entire family.
MIRA: It is important and fun to create with real objects
that you can touch and feel. We live in hectic times, and a TV or iPad seems like an easy solution to entertain your child. By making it easy for children to use their hands, minds and imagination, they will learn and develop through play. It is important that parents participate and facilitate for this to happen.
ALEX: We are very proud of being female entrepreneurs. There isn’t that many of us, unfortunately. I am proud that I manage to balance my work and family life. It is great to have the opportunity to test different Kreakid projects on my three kids. They are in the age group where creativity is key for development. And if my little test panel enjoys the projects we know that we are on the right track. There are many late nights, but it is so worth it – to create and build something of your own from scratch.
MIRA: It is just the two of us, so we make up all the roles: the administrative, marketing, sales, logistics. My background is in marketing, but there is so much more to running a business. We are learning as we go – we are sort of educating ourselves as photographers, designers, copy writers and all other roles needed along the way.
MIRA: Just do it! You don’t have to quit your job, start small. Try your idea out in a small scale on some potential customers. If they like it, you know you probably have something. Don’t jeopardize your house and home – be sensible and realistic.
ALEX: Do something you are passionate about. For us, realizing how crucial creativity is for a child’s development, made us want to start a company that helps families to be creative.
A Kreakid box is delivered home once a month. It is suitable for children between three to eight years. It consists of three projects/experiments, with all the materials you need to create, play and explore. When a project is done the child has a toy to play with. The aim is to help children develop motor skills, by using their hands to cut, glue, tape, and mix materials, and to understand numbers, form and geometry. They also have to use reasoning and learn how to collaborate. The projects are adapted to fit the education plans for kindergarten, first and second grade.
For every box sold, Kreakid donates one project to Refugees through Save the children.