The story of Limas™ started in Germany in 2015, with the birth of Lili-Marie. When she was born, she loved to be carried and her new parents wanted to keep her close to them at all times and take her with them easily wherever they went. They started looking for baby carriers. Her mum even underwent a training to become a babywearing consultant. 

With this knowledge, she was able to develop a new baby carrier for her little girl and naturally named it after her (Lili-Marie Sauer became LI-MA-S). Seeing the little girl and her parents so happy in their new carrier, one of their friends asked them to make her just the same carrier. And then came another friend, and another...

The word spilled out and then midwifes, other babywearing consultants and the first retailers got interested…That’s when the family decided to start a business it and provide young parents the same benefits and feeling of closeness they were getting with their carrier.